Final Project Style Guide

• Style Guide:

Scout and Cloth Campaign

Our group decided to go with a small clothing store here in St. George called Scout and Cloth. This store is quite small and currently only sells women's clothing. With our campaign we are going to build up the company redesigning the logo and making a few changes online. We will also be introducing a collection of men's clothing to the store as well.
For my artifact I will be putting together a display of the store and where all of the changes should be made within.
Persona- Rick is new in town and has a sense of style only a few stores can take on. He is from Southern California where the clothing stores flourish. Rick wants to find a place in town where he can physically look at clothes and even try them on. He is not very fond of the internet or shopping online. Rick wants to be able to find clothes that he likes without having to travel all the way back to So. Cal. in order to do that. Rick has always been about style and fashion and almost never looks bad when he goes out into public. Rick is an avid golfer and food connoisseur.

Mis-en-scene

For this assignment I decided to talk about the production designer. The production designer for the matrix is Owen Paterson. He is notorious for his work in The Matrix, The Matrix Reloaded, and V for Vendetta.

Storyboards- The storyboards for the Matrix are absolutely amazing. They were very well put together. The PD puts the storyboards together and then meets with the director to show him how best to shoot the film.  

Location- location is everything. One of the most important jobs of the PD is the choice of location. In the scene that we chose the group is on a rooftop. The rooftop is located in Sydney, Australia. Obviously there are a lot of special effects in the scene as well. The location and background are necessary to pull the attention of the audience into the movie, they want to make it as believable as possible.

Helicopter- I wanted to talk a little bit about the helicopter because although it is in the background it leads the story into the next scene.

Use of green screen/cgi- the PD looks for design elements to determine whether they should use a green screen/cgi or not.

The PD also deals with the budget.