Our group decided to go with a small clothing store here in St. George called Scout and Cloth. This store is quite small and currently only sells women's clothing. With our campaign we are going to build up the company redesigning the logo and making a few changes online. We will also be introducing a collection of men's clothing to the store as well.
For my artifact I will be putting together a display of the store and where all of the changes should be made within.
Persona- Rick is new in town and has a sense of style only a few stores can take on. He is from Southern California where the clothing stores flourish. Rick wants to find a place in town where he can physically look at clothes and even try them on. He is not very fond of the internet or shopping online. Rick wants to be able to find clothes that he likes without having to travel all the way back to So. Cal. in order to do that. Rick has always been about style and fashion and almost never looks bad when he goes out into public. Rick is an avid golfer and food connoisseur.
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