Bad Ad
For this assignment I wanted to focus on the car buying audience. There are many differences between these two car ads.
In the first ad the car itself is popping out of the picture. The background complements the color of the car making the car pop. The text at the bottom of the page is all the same. There's no random change of font anywhere. The contrast of the picture also makes the car more appealing to the eye. We have a source of light casting in from the right side of the ad highlighting the driver side of the car. The specs for the car are smaller at the bottom of the page out of the way of the actual car.
The second ad is a little bit of a disaster. First off, there is no background. There is only a white blank canvas. When they said engineering made fun they literally drew all over the car. I get where they were trying to go with this, but I feel like it doesn't work very well. I want to see the car I am looking to buy, not a bunch of different squiggled colors all over it. The car is not the highlight of the ad as much as it should be. The font is quite big because the seller wants the audience to know their slogan and also about the warranty of the car.
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